Privacy
Policy

This Privacy Policy explains how Northeast Alternatives, Inc., and its affiliates (collectively, “Northeast Alternatives”, “NEA”, “we”, “us” or “our”) collect, use, disclose, transfer and safeguard personal information through our website located at nealternatives.com and any related mobile websites, microsites, applications, and online services operated by us that link to this Privacy Policy (collectively, the “Website”). If a different privacy policy is posted on a particular site, application or service, that privacy policy will apply instead.

By accessing or using the Website, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy, together with our Terms of Service, which are incorporated by reference.

We may revise this Privacy Policy periodically. When we do, we will update the effective date above. Your continued use of the Website following any update means you accept the revised Privacy Policy.

We collect personal information that you voluntarily provide to us and information that is collected automatically when you use the Website.

A. Information You Provide Voluntarily

We may collect personal information that can identify you directly or indirectly, including but not limited to:

• First and last name
• Residential and billing address
• Email address
• Phone number
• Date of birth
• Company and occupational role
• Purchase and ordering history
• Loyalty/rewards account information
• Age verification information
• Marketing preferences
• Other information you choose to provide

You represent and warrant that all information you provide is true, accurate and complete.

Providing personal information is voluntary; however, if you choose not to provide certain information, you may not be able to access certain Website features, promotions or services.

B. Automatically Collected Information

When you visit or interact with the Website, we and our service providers automatically collect:

• IP address
• Browser type and version
• Device identifiers
• Operating system
• Geographic location (approximate)
• Referral URLs
• Date/time information
• Pages viewed
• Links clicked
• Session duration
• Website activity metrics
• Email engagement metrics (if you open our emails)

This information is collected for functionality, security, analytics, fraud prevention and compliance purposes.

We use the information we collect for purposes permitted by applicable law, including:

• Operating, maintaining and improving the Website
• Processing orders and retail transactions
• Age and identity verification
• Communication regarding purchases or account activity
• Responding to inquiries and support requests
• Sending marketing, promotional and informational communications
• Operating loyalty programs
• Internal analytics and performance measurement
• Legal and regulatory compliance obligations
• Protecting NEA, our customers and the public
• Preventing fraud, diversion and unlawful conduct

NEA may use personal information to market products and services that may be of interest to you. You may withdraw consent at any time (see “Your Choices”).

We do not sell personal information.

We may disclose personal information to:

• Affiliates and subsidiaries
• Third-party service providers (e.g., payment processors, analytics providers, email platforms, loyalty vendors, IT/security support)
• State compliance systems such as BioTrack or METRC
• Government agencies if required by law
• Legal counsel and advisors
• Parties to corporate transactions (merger, acquisition, divestiture, restructuring)

These third parties are permitted to access personal information solely to perform contracted functions and are prohibited from using it for any other purpose.

The Website uses cookies, web beacons, pixels, and similar technologies to:

• Enable core Website functions
• Streamline your browsing session
• Track user engagement
• Conduct analytics
• Deliver marketing content
• Measure email and advertising performance

You may manage cookies through your browser settings. Certain functionality may not work if cookies are disabled.

We use third-party analytics tools, including Google Analytics, to understand Website activity and improve performance. These parties may collect data through cookies and other tracking technologies. Their privacy practices are governed by their own policies.

To learn more or opt-out of Google Analytics, visit: Google Analytics Opt-Out Browser Add-On.

We may send you emails, SMS text messages, push notifications and other communications about NEA products, events, promotions and news.

You may opt-out by:

• Clicking “unsubscribe” in promotional emails
• Updating your online account preferences
• Adjusting browser/cookie settings
• Contacting us at: privacy@nealternatives.com

Opt-out does not affect transactional communications.

California residents have rights under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”), including:

• Right to Know/Access
• Right to Correction
• Right to Deletion
• Right to Opt-Out of Sharing for Cross-Context Behavioral Advertising
• Right to Data Portability
• Right to Limit Use of Sensitive Personal Information
• Right to Non-Discrimination

To submit a rights request:

Email: privacy@nealternatives.com

We will acknowledge CCPA requests within 10 business days and respond within time frames required by law.

We implement commercially reasonable physical, administrative and technical safeguards intended to protect personal information under our control.

However, no method of transmission or storage is perfectly secure. We cannot guarantee absolute security of information. You use the Website at your own risk.

This Website is operated in the United States.

If you access the Website from outside the United States, you consent to the transfer of your personal information to the United States, where laws may be less protective.

This Website does not provide medical or licensed professional advice. Consult a qualified healthcare professional for medical concerns. In an emergency, call 911.

The Website is intended only for individuals 18 and older and is not directed to children. We do not knowingly collect personal information from children under 13. If we discover such information, we will promptly delete it.

The Website may contain links to external sites. We are not responsible for the content, practices or privacy policies of those sites and encourage you to review them independently.

We may modify or update this Privacy Policy at any time in our discretion. If we consider changes material, we will provide additional notice consistent with applicable law.

Questions or requests regarding this Privacy Policy may be directed to:

Northeast Alternatives, Inc.
999 William S Canning Blvd
Fall River, MA 02721

Website: nealternatives.com
Email: support@nealternatives.com

This Privacy Policy is governed by the laws of the United States and the Commonwealth of Massachusetts, without regard to conflicts of law principles.