Chris Harkins
Founder & CEO
NEA’s Founder and CEO, Chris Harkins works closely with state and local governments and oversees the acquisition of all real estate and directs the design, planning, and construction of all facilities. He has extensive experience in Real Estate Development and Private Equity. Chris worked for over 20 years as the founder and CEO of a real estate development company serving the Southern New England markets. Chris was a founding principal in a private equity business with assets under management over 30 million dollars. He has a diverse skill set and experience and sets the tone for the overall business vision, values, and leadership of the team. He has his undergraduate degree from the University of Massachusetts.
RICH ROSIER
CO-FOUNDER & CFO
Rich Rosier serves as NEA’s CFO. Since 2017, Rich has led the Finance, HR, IT and Supply Chain departments. Since NEA began its recreational business operations in 2019, Rich and the team have ensured four years of profitability while being acknowledged as the #1 awarded cannabis company in MA.
Before co-founding NEA, Rich served as a management consultant, advising and coaching leaders and executive teams from around the globe to enhance their leadership effectiveness and overall business results. His leadership experience includes P&L responsibility for multiple business units and global sales and marketing.
He’s authored multiple books and articles, including the Sloan Management Review article “Leading in Unnerving Times” with Warren Bennis. He holds a BA from the University of Michigan.
GRANT TROEGER
VP OF RETAIL & WHOLESALE
NEA’s VP of Retail & Wholesale, Grant Troeger, is responsible for the strategic vision and expansion of the company’s operations. Grant’s priorities are building high-performing teams, driving revenue through innovative customer experiences and products, and executing expansion initiatives. He has 12 years of retail cannabis experience stemming from the Colorado, Massachusetts, Michigan, and Canadian markets. Grant was previously the Director of Retail at Native Roots Dispensary. He oversaw 20 retail locations in Colorado while supporting expansion for 4 new locations in Manitoba, Canada. Under his leadership, Native Roots was awarded “Best Dispensary” in the medical and recreational categories for 4 consecutive years, 2014-2018. He attended Endicott College in Beverly, MA, and the Metropolitan State University of Denver for Business Management.