The story of Northeast Alternatives (NEA) begins with family. At the age of 19, NEA’s Founder and CEO, Chris Harkins lost his mother after a hard-fought battle with cancer. Devastated by the loss, and weighed down with firsthand knowledge of the harsh side effects and hardships that traditional cancer treatments can bring, when Chris’ father received a similar diagnosis years later, Chris believed he could find a better solution.
Chris dug in and devoured hundreds of articles, books, case studies, reports, stories, reviews, and videos – just about anything he could get his hands on – to better understand his father’s disease and the array of potential alternative treatments. Again and again, he kept being drawn back to the stories of people who were using cannabis to aid their recovery, and he became convinced in its medicinal value. Cannabis was changing people’s lives for the better time and time again. Won over by his son’s research, Phil began experimenting with medical marijuana and very quickly found true relief. That was the catalyst for Chris. He became committed to spreading the knowledge he’d gained about cannabis and its many uses to a far wider audience. NEA was born.
Chris joined forces with Rich Rosier, his cousin to begin building out the NEA leadership team. With their combined business experience and determination to help people like Phil, the dream started to become a reality. They were fortunate to find an ideal location in Fall River, MA. Leveraging Chris’ knowledge of real estate development, they custom-fit the building to match the unique specifications of a premium cannabis cultivation and retail facility.